Sometimes You Just Need A Drink: Meet Boozie
We’re not saying drinking is the answer to our problems, but today is just one of them days that a girl goes through and we could use a sip of something. Cue Boozie, a ready-to-drink cocktail company created by lifestyle entrepreneur Kasey Dixon. A few years back, Dixon started out by building her own personal brand centered on sharing her life. At first glance it appears she drank the “influencer” kool-aid, but upon further survey its pretty obvious why her platform SBK Living has been such a success. Dixon goes beyond sharing a pastiche that’s perfectly edited; she gets candid on topics like botox and breastfeeding, in addition to offering practical tips on home decor, recipes, and other intersectional lifestyle topics that appeal to her contemporaries.
We spoke to the Boozie founder about what makes her low-sugar “farm-to-can” cocktail unique and she also shares some great marketing tips for new brands.
Find Boozie near you here.
Ready-to-drink cocktails are definitely having a moment in the hospitality space. What’s unique about Boozie?
The ready-to-drink cocktail category has exploded! My issue with the products on the market at the time when I had the idea for Boozie, was that none of them prioritized clean ingredients. They were packed with sugar and calories and I didn’t understand why. My goal with Boozie is to provide a product that is both clean and convenient. Boozie is truly a farm-to-can cocktail. Our vodka flavors are made with premium potato vodka distilled here in Idaho and our tequila flavors are made with premium blanco tequila distilled on a family farm in Jalisco, Mexico.
We were intentional about keeping our ingredients as simple as possible. Quality liquor, sparking water from the Teton mountains (also located near our distillery in Idaho), all natural fruit juice and monk fruit. We chose monk fruit instead of cane sugar or an artificial sweetener because it’s all natural and contains zero grams of sugar. Each 12oz can of Boozie ranges from 100-140 calories and 0-2 of sugar per 12oz can. That’s pretty clean if you ask me!
What was the catalyst for you creating the brand? Did you have past experience in building a company and knowledge of that particular market or did you sort of just dive in head-first?
I had actually started building my personal brand prior to starting Boozie and prior to that I worked in marketing for a major fashion brand, so I was familiar with brand building and the moving pieces of the modern marketing landscape. That said, I had never worked in the beverage or alcohol space before and pretty much dove in head-first! I was on a girls trip in Mexico when I had the idea for Boozie and when I got home to LA, I couldn’t get it out of my head. I knew at that point I needed to see it through.
You also have a big following on your personal account. What are some marketing tips or advice you would share with someone building a brand based on themselves or a product?
It takes time. Being consistent, having a point of view and engaging with your audience/customer have helped me.
It's been an intense year. What's something you've learned about yourself that you weren’t previously aware of?
After becoming a new mom this year as well as the current world situation, I’ve learned to slow down and take more time for myself and my family. I find my greatest joy in these moments. If I do that, I can do better at my job and show up for those who look at me for inspiration.